Global SEO for Your Website.
HFB Technologies approach to the complexities of Global SEO is handled by focusing on strengthening site content, its usability, and its authority. We aim to make it valuable not only for search engines but your users as well when finding your business.
What’s the Difference?
Search Engine Optimization is purely dependent on objective. Localized Search Optimization helps people find your brick and mortar location and grounds your business with a pin on the map. On the opposite end of the scale, Global SEO focuses your reach across your country, continent, or the entire globe. This is helpful for businesses that are attempting to push the boundaries of their current demographic.
Our Services Include:
+ Keyword Analysis & Strategy
+ Website Architecture Optimization
+ Code Optimization
+ Content Strategy & Optimization
+ Infographic Creation
How Do I Improve Global SEO?
Google Business Listing.
The first step to improving your Global SEO is setting up and properly configuring your Google Business Listing to create synergy between your listing and your website. Your Google Business Listing provides customers a preview of your services, hours, business information, and reviews before they continue to viewing your website. It is vital that your website and listing work together to provide a consistent representation of your business to capitalize on every user searching for your business. Continually updating your listing with new photos, updated information, and posts about your company helps to keep your listing fresh and shows Google that your business is up to date.
To use your Google Business Listing to improve your Global SEO, it is important to configure your listing to market your business to a wide range of potential customers. This is done by setting your service area to include the entire area you are attempting to market to.
Expand Your Reach.
Building a website that caters to global users is important for improving your Global SEO. Visitors from different countries may benefit from having access to a language switcher on your website to read the content in their spoken language. For eCommerce websites, configuring your website to display prices in different currencies will help to promote sales from customers that may not be familiar with your native currency. This will increase conversions and boost sales from countries outside of your local demographic.
Language, currency, and text content can be improved beyond just the functionality of your website. Hidden ‘metadata’ that is displayed to search engines can be configured to give you the best chance possible of reaching higher rankings on searches performed in different countries. All of these factors can be addressed to promote your business globally.